PROJECT SHOWCASE
Bonfire Social Rebrand
From Brightline Studios to Bonfire Social
Before asking local businesses to trust Bonfire Social with their marketing, I believed the brand itself needed to demonstrate the same level of care, consistency, and professionalism that I aim to deliver for clients.
This rebrand wasn't simply about creating a new logo. It was about building a brand that better reflected my philosophy, my services, and the community I hope to create.
Every Fire Begins Somewhere
Brightline Studios wasn't a mistake. It was the beginning of my journey and the first step toward building a business around helping others grow.
As my vision evolved, however, it became increasingly clear that the brand no longer reflected the direction I wanted to take. The focus had shifted beyond design work toward community building, local businesses, and creating meaningful connections.
Rather than forcing the old identity to evolve, I chose to start fresh and build a brand that truly represented that vision.
Finding the Spark
Every element was reconsidered—from the company name and logo to the messaging, colours, website, and overall customer experience. The goal was to create a brand that immediately communicates warmth, community, and connection.
Building the Foundation
This project demonstrates my ability to evaluate an existing brand, identify weaknesses, and build a stronger, more cohesive identity that better represents its purpose and audience.
Stoking the Fire
If I'm asking local businesses to trust my recommendations, my own brand should reflect the same standards. Bonfire Social became the first proof of that philosophy.